A little while ago, ANIMAL took a trip to the Catskills and took over a small hotel, transforming four of the rooms into non-traditional pop-up art galleries for a series of videos for Lincoln’s Hello Again! campaign. (Because someone has to pay our bills.) This one was called “Heroine Den” and featured the work of Brooklyn’s transmedia artist Carla Gannis.
The visuals featured classic super-heroes, reinvented for the inclusive digital age, like Glitch Girl, vanquishing a notorious internet troll by tagging him with his true identity. The highlight of the pop-up was Gannis’s interactive piece — a fiberglass cut-out that combined vibrant projections and a live camera feed, allowing anyone in the room to “become” the Super Heroine of our cyber-present.
Keep an eye out for more episodes from the ANIMAL’s Catskills Art Trip.